STARTUP ONRAMP PROGRAM

Week 1 - Introduction to startups

  • Introductions and ground rules

  • What is a startup and how does it differ from a small business

  • What is disruptive innovation

  • Understanding startup terminology

  • How to tap into the local startup community
  • Week 2 - Introduction to pitching

  • What makes a compelling startup pitch

  • Different formats and examples

  • Pro tips and common mistakes
  • Week 3 - What distinguishes successful startups from failures

  • What does a viable startup idea look like

  • Why your idea doesn't need to be perfect

  • Shared traits of successful startup founders

  • Common pitfalls and mistakes
  • Week 4 - Value Proposition, Branding

  • Elements of a value proposition

  • How to use the Value Proposition Canvas

  • Principles of good startup naming and branding
  • Week 5 - Validation part 1

  • The lean startup approach: build, measure, learn

  • Using the lean canvas to hypothesise a business model

  • Using the Validation Board to systematically test assumptions and develop a viable business model
  • Week 6 - Validation part 2

  • Conducting customer interviews to understand customer needs

  • Validation of hypotheses by getting out of the building

  • How to make sure you're building a product that customers want
  • Week 7 - Legal basics, PR basics

  • Getting the company legal structure right from the beginning

  • Negotiating a sensible equity split between co-founders, vesting of founder shares

  • How to obtain legal advice cost-effectively

  • How to get media coverage without spending a lot of money

  • How to work with PR professionals
  • Week 8 - Product development

  • Building a minimum viable product

  • Finding a technical co-founder vs outsourcing

  • How to use an MVP to validate assumptions

  • Introduction to UX and UI

  • User-centric design, user journeys, building products that users will love

  • How to work with designers
  • Week 9 - Customer Acquisition

  • Introduction to digital marketing / growth hacking

  • How to acquire customers

  • Cost of Acquiring Customers vs customer Life Time Value

  • Virality, paid vs unpaid, understanding growth levers
  • Week 10 - Raising money from investors

  • How investment works

  • Different types of investors

  • What are investors looking for
  • Week 11 - Mechanics of Investment

  • Financing legal docs, term sheets, investment terms
  • Dilution, cap tables
  • Week 12 - Pitch practice

  • Feedback on pitches
  • Program wrap-up and discussion about next steps, accessing the local startup ecosystem
  • Pitch Night

  • Everyone pitches their startup and lessons learned at an event open to the local startup community